YDreams Global and SET create the “SETup Challenge” in search of Latin America’s most promising Startups for VR, AR and IoT

YDreams Global Interactive Technologies Inc. (TSXV: YD) (OTC Pink: YDRMF) (FSE: A2AP0L) (“YDreams Global” or the “Company”), and the Brazilian Society of Television Engineering (“SET”), are organizing the SETup Challenge whose goal is to bring competition and incentive to startups who develop solutions for multiplatform content production and distribution.

The 10 most disruptive solutions that make use of immersive tech such as Virtual Reality, Augmented Reality, Artificial Intelligence and Internet of Things will be chosen to participate on SET EXPO 2017. YDreams Global, a company that uses sensorial technology, transformative design and integrated narratives – is SET’s partner and will participate on judging the final selection of startup companies. The winning names will have access to the industry’s top teams, being coached by innovators and will exhibit their portfolio on the SET Innovation Zone (SIZ) booth, during SET EXPO 2017, Latin America’s biggest multimedia content technology event, which takes place in São Paulo, Brazil, in August.

The purpose behind the SETup Challenge is to find solutions that create an immersive environment for content that goes beyond the screens, using a mix of Virtual Reality (VR), Augmented Reality (AR), Artificial Intelligence (AI) and even Internet of Things (IoT). “With this, we can amplify SET’s part on the relationship with startup companies and the entire industry of content creation and distribution, as well as keeping our associates up to date with the newest innovations on the field,” states Claudio Younis, SET’s Vice President.

Over 50 companies have already taken part in the challenge, among them are names like Celebritys, NetShow.me and Stayfilm. According to Edson Mackeenzy, Head and curator of the Innovation Zone program, which distributed over R$1 million in awards from sponsors and partners, this is an important move for the relationship between media, broadcasting companies and startups. “We would like to create an even stronger connection between entrepreneurs and potential clients,” he stated..

In 2017, the SETup Challenge will have the full support of YDreams Global, who through its own participation, moves forward with its longtime incentive of market development for startup companies. “The greatest changes in several industries have begun with small-scale companies; and for the broadcasting field, creativity is an imperative element. By mixing this ‘hunger’ for the unprecedented with the unparalleled imagination of the startup environment, we aim to show the world what true innovation is like, from the minds of these great professionals – something that we take as a rule in our DNA. By being close to these companies we have the opportunity to not only accelerate but invest and eventually incorporate the best ones,” stated Marcos Alves, Director at YDreams Global’s Ventures division.

Registration for the SETup Challenge can be made until July 7th through the following URL: www.f6s.com/siz2017. The chosen companies will be revealed on July 27th, at SET’s website (www.set.org.br).