YDreams Global presents interactive exhibition on Formula 1 legend Ayrton Senna

The successful Senna Emotion event, that celebrates the champion´s 3 world titles and over 40 GPs victories, is currently on display in the Amazon capital city Manaus.

The tenth edition of the exhibition that has been visited by over 300.000 fans sets record numbers in its first days.

Those who miss the glories of legend Ayrton Senna in the Formula One circuit, winner of three world titles and won 43 Grand Prixs, have an unique opportunity in Brazil. YDreams Global, technology and design agency focused on innovation recently launched on the TSX Ventures stock market, has just released the Ayrton Senna interactive exhibition in Manaus, the capital city of the Amazonas state in Brazil, a region that has presented fast growth in Northern Brazil.

The Senna Emotion event has been visited in Brazil by over 300 hundred thousand fans of the late three times Formula 1 champion and honors the legacy of his racing career. In partnership with the Ayrton Senna Institute, a charity organization sponsored by the Senna family, the exhibition has visited several Brazilian state capitals giving fans of all ages the opportunity to go back in time, interact with Senna´s personal photos and objects and also remember the joy it was to see Senna racing on Sunday mornings during his Formula 1 career (1984-94).

The successful exhibition uses YDreams Global interactive technology to deliver a powerful storytelling experience. By using Virtual Reality headsets, for example, visitors have a unique driving POV as if they were Senna themselves, an exclusive content to this exhibition. By using Augmented Reality it´s also possible to hold a virtual trophy and send the photo straight to social media.

Other contents include a video-mapping on a real-sized car recreating all racing teams Senna drove for, a holographic helmet with his memories, as well as a selection of personal items exhibited in an interactive display.

The exhibition has also been displayed in major Brazilian capitals, always attracting great media coverage, including the mainstream media.

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About YDreams Global

YDreams Global (www.ydreamsglobal.com), present in Vancouver, São Paulo, Rio de Janeiro, is a post digital agency that combines Design, Technology and Intelligence to respond to the challenges and demands of today.

The agency works as a partner for companies and brands to reframe their strategy through relevant human-centered ventures that integrates digital experience with the physical presence and venues. YDreams Global anticipates future challenges and connects them with the needs of the market, building innovative concepts and delivering them with international excellency.

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