Vancouver, British Columbia – YDreams Global Interactive Technologies Inc. (TSXV: YD) (FSE: APYYD) (“YDreams Global” or the “Company”) wishes to report that Natura, a major Brazilian cosmetics brand, is preparing to open their first store in the US market in 2017. To promote this arrival, Natura engaged YDreams Global as their creative and technological partner to create a virtual reality immersion experience in New York. It took place at Nolita, in the Soho area, where Natura will open its first US retail store.
The content, produced specially for the experience, took visitors through the Amazon’s luxurious vegetation all while being in the heart of New York City. Visitors could stroll through the greatest rain forest in the world and experience the lives of those who call the banks of the great river their home.
“This is a very important feat for Natura as well as for YDreams Global because it´s about our arrival at the heart of the most important market in the world, offering an experience only Brazil can deliver,” says Daniel Japiassu, YDreams Global’s CEO. “It is as if in the middle of Soho people could walk through the largest rain forest in the world and experience the routine of those who live close to the river. The playful environment is enhanced by intense Amazonian sound effects.”
Photo Credit: Fran Parente